About Archer Avenue
The value of an advertisement is best measured by the quality of the audience it reaches.
Since 2009, Archer has been matching great sponsors with the best podcasts and the smartest audience.
Advertisers: Reach the Best Audience
Reach highly engaged designers, developers, business owners, and tech-savvy consumers.
1. The Perfect Match
We take the time to work with you one-on-one to make sure your ad runs on the shows you’re interested in, and can recommend shows that best fit your target audience. We take the pain out of nailing-down independent podcasters. Help us get familiar with what you’re looking for by taking a second to fill out the Inquiry Form.
2. Create & Deliver
Tell us what makes your company great! Our creative team works with you to make the perfect read, using your custom tracking URL and offer codes! We’ll get the read to the hosts and they’ll deliver a professional, high quality, endoresement-style ad to the best and most engaged audience around.
3. Enjoy Your Ad
Scrubbing through an hour long show or emailing mp3 files back and forth? That’s so 2013. Log into our super-simple Portal and listen your awesome spot. It’s fully equipped with audio players that jump straight to your ad in the show, and provides handy, real-time statistics.
Podcasters: Let Us Do The Work
Your podcast is awesome. We’ll find you great sponsors and handle all the details.
1. Join Archer
We’ll pitch your show to our roster of great sponsors to find the perfect match for your podcast. We create custom spots based on your show and audience, and you set the number of ads for your shows and have final approval for every sponsor we book for you.
2. Make Awesome Podcasts
Do what you do best: make awesome shows with the ads we’ve prepared for you. Host your audio files anywhere you like – our podcast tracker handles everything and provides you with real-time download stats, performance, and more. It couldn’t be easier.
3. Get Paid
We take a comission and pay you electronically every month, like clockwork. Forget about chasing after sponsors and waiting for ‟checks in the mail”. We handle everything so you can focus on creating the best shows. It’s that easy.
Ad Samples: What They Sound Like
We deliver your message as in an endorsement style that’s a seamless part of the show.
Merlin Mann & Dan Benjamin on Back to Work talking about PDFpen Scan+
Katie Floyd on Mac Power Users talking about 1Password
Myke Hurley on Command+Space talking about New Relic
Jason Snell on The Incomparable talking about Squarespace
Haddie Cooke on The Frequency talking about Hover.com
David Sparks on Mac Power Users talking about TextExpander
Dan Benjamin on QUIT! talking about LegalZoom
We represent a number of networks with over 100 great podcasts, like the ones below.
What Our Advertisers Are Saying
We’ve never been big on advertising but Archer Avenue’s all around high quality led us to try it out. The respect our ad was given really blew us away, and the caliber of the other sponsors as well as [their] professionalism convinced us we made a good decision. The best part is knowing that everyone who hears about GitHub on 5by5 is someone we want hearing about GitHub.
Chris Wanstrath, GitHub
Archer Avenue has been a valuable long term partner of ours in helping to increase awareness of our platform. The team at Archer Avenue genuinely cares about the companies they work with, and that comes through in every ad.
Ryan Stansky, Squarespace
Archer has been a surprisingly effective advertising channel for us. There’s no doubt the talent on their networks is top notch, but we’ve been amazed at how many people have joined MailChimp as a result of hearing our ads. Our goal in sponsoring is essentially a branding exercise - that so many listeners end up becoming MailChimp customers is icing on the cake.
Mark DiCristina, MailChimp
The thing about advertising with Archer is you know your sponsorships will reach customers who actively seek and use quality products. It’s an audience that appreciates a good relationship with service providers. A side benefit is the back catalog of shows. Your ad can still reach people months after originally airing because new listeners come along all the time.
Brian Stucki, macminicolo.net
We’re not big on advertising or marketing, so for us the key thing is a good fit with a vibrant community that "gets us". That’s exactly what happened with our sponsorship. When we became a sponsor, it was like we were suddenly embraced by a wide spectrum of innovators, geeks and power users. Archer was hitting the sweet spot for our core demographic. Measurable results followed.
Mark Jeftovic, easyDNS
We know podcasting because we are podcasters (at 5by5) and obsessive podcast listeners.
Founder & CEO
Bailea Van Den Brink